Hey girl! If you‘re curious to try out NYX makeup that‘s taking over social media, you‘re in the right place. As an LA-based fashionista who‘s used my fair share of beauty brands, I wanted to share my honest experiences with their products after years of first-hand use.
Get ready to uncover everything – from whether that viral Butter Gloss lives up to its name to if the Epic Ink Eyeliner truly lasts 24 hours without smudging!
About NYX: The Backstory of this Trendsetting Indie Brand
Before we get into the product reviews, let me give you some behind-the-scenes scoops on this trailblazing company.
Back in the 90s, creator Toni Ko would spend hours at the department store makeup counters. As a Korean immigrant student in LA, she was determined to recreate those glamorous looks on her own budget.
Soon Toni realised there was a gap for high-performance, runway-inspired cosmetics tailored to young creative talents lacking disposable income.
In 1999, she took matters into her own hands and launched NYX (named after the ancient Greek goddess Nyx depicted as a winged, ethereal figure). How fitting for an innovative brand embracing diversity and self-expression!
Cut to present day, NYX has skyrocketed in popularity to amass 14 million+ Instagram followers and counting.
According to Statista reports, NYX generates over $200 million in global sales while retaining its indie identity through bold experiments in texture and color.
But beyond the numbers, NYX has stuck to its roots championing creativity, inclusion and embracing your own vision of beauty – as we‘ll explore through my reviews!
Putting NYX Products To The Test: Do They Work?
Let‘s get right to answering the question you and I really care about – how legit are their offerings? I tried damn near 30 products across different makeup aisles to find out.
From TikTok famous additions like the Epic Wear Liner and Can‘t Stop Won‘t Stop Foundation to under-the-radar hidden gems, I‘ll share my candid experiences as an everyday user.
Expect input on everything significant – wearability, pricing, shade range and most importantly, whether these live up to the insane hype as NYX‘s bestsellers!
Complexion Superstars for Filter-Worthy Skin
We all aspire to capture flawless selfies that earn those Insta double taps. And as someone guilty of spending too much time doing just that, I eventually realised skincare alone cannot achieve the ‘smooth as an IG filter‘ effect our cameras seem to create on their own!
So let‘s start with the base products I rely on before artistry comes into play…
Can‘t Stop Won‘t Stop Foundation
With over 2900 Influenster reviews, this lightweight matte formula is dubbed NYX‘s response to luxury longwear options. I can see why – the coverage impresses me every single time!
It has a thin silky texture unlike typical full coverage bases that often slip around. Somehow the Can‘t Stop Won‘t Stop formula masks imperfections, blurs pores, and controls oil for literally 24 hours on my combination skin.
I once wore it camping on a hot, sweaty weekend and it STILL didn‘t budge! Plus with 45 flexible shades finding an ideal match for undertones is easier. At $15 a bottle, I wish I discovered it sooner.
Verdict: 5/5 for flawless wear and value
Bare With Me Tinted Skin Veil
For lowkey days when I want zero sensation of wearing actual makeup but crave a lit-from within radiance, this is my pick. The lightweight gel serum feels cool and refreshing upon application, while allowing natural skin to shine through.
It evens out tone with a subtle brightening effect, playing up healthy ‘no makeup‘ vibes. But with enough pigment to mask dullness or dark spots. I love mixing it with moisturizer too! With SPF and antioxidant Vitamin E, it‘s become my daily skin tint.
Verdict: 4.5/5 for the imperceptible barely-there luminosity
Born To Glow Natural Radiant Foundation
If you love that coveted jitter-free glow too, NYX‘s newest launch promises juicy radiance sans oils or shimmer particulate. An impossible combo specially for us oily skinned folks, so I truly wondered if it would deliver!
Well, over 95% saw smoother, softer skin after 1 use in consumer trials and I wholeheartedly agree! This lightweight fluid gives me instant candlelit luminosity with a soft focus effect. And no greasy residue in sight.
Wear time is decent too at about 8 hours before I notice fading around the t-zone. For glowing goddess vibes, I declare this an ideal addition alongside the classics!
Verdict: 4/5 for the modern luminous finish
Lippies and Liners Even Editor‘s Swear By
Confession: I own way too many lip products in every imaginable formula and finish. Why stick to one signature look when you can be a cool toned mauve babe one day and Barbie pink princess the next?
Through years of testing (and fails), these are the glosses, balms and liners I always return to for high impact color that lasts as perfectly post-lunch as the morning application…
Butter Gloss
Let‘s address the lippie with a cult following of 2.3 million Insta fans! This non-sticky gloss truly melts onto your lips with a silky smoothness I haven‘t encountered in budget beauty before. You get mirror-like shine and serious moisture too.
I like to dot a sheer pink like Creme Brulee on the lip center for dimensional effects. But the Butter Gloss works equally well layered over liners or on its own! No bleed, feathers or transfer in sight.
Verdict: 100% worthy of the viral sensation status!
Suede Matte Lip Liner
The key to perfecting my signature matte lip? It‘s all down to effortlessly filling and defining lips with liners that don‘t slip around or tug skin. Over 4000 Influenster fans echo my love for the NYX Suede Matte Lip Liner!
These ultra-creamy twist up pencils make lining lips smoother than my morning cold brew. And the waterproof formula truly keeps vibrant hues locked for 8+ hours of longwear through meals, masks, you name it! At $4 a pop, I suggest collecting the rainbow.
Verdict: An absolute beauty must-have for budgeproof lip looks
Shine Loud High Shine Lip Color
If you prefer mega-watt shine in bold pigments, NYX‘s newest launch has revolutionised the metallic lip category for me. Typically such opaque, foiled finishes accentuate lip lines or slip around unflatteringly.
Not the Shine Loud formula! Beyond next level intense color and glassy lacquered texture管理 these give a comfortable, transfer-resistant finish without compromising softness. Almost like the lovechild of a hydrating lip balm and ultra-saturated gloss!
Verdict: Perfect for gland, longwear high shine lip moments
Dazzling Eyeshadows and Eyeliners Even Pros Adore
Let‘s move onto my secret weapons that take basic eye makeup skills from 0 to a 100 real quick!
Sure, smudgy smoky eyes or fluttering doll lashes spells glam night. But for everyday office-to-evening enhancements that still turn heads, these vivid liners and smoothly blendable shadows help pull together a standout look…
Epic Ink Eyeliner
Dear eagle-eyed gals looking to upgrade your liquid liner collection, award winning Epic Ink Eyeliner truly earns its name and accolades! The flexible tapered tip allows me to glide along lash lines effortlessly – no spidery uneven results in sight.
And not only does the longwear inky black pigment deliver wildly intense color saturation in a single sweep, it actually holds strong for over 24 hours sans smudges, chips or fading. Even on my watery eyes! Removing flawless wings is fuss-free too.
Verdict: Effortless application plus exceptional staying power!
Vivid Brights Color Palette
Some days neutral browns simply don‘t cut it, you know? I crave colorful drama! Beyond brightening tired eyes, vivid shadows actually make simple makeup routines exciting to master.
NYX‘s pre-mixed rainbow palette features 20 standout matte and shimmer shadows ideal for experimenting with graphic eye art. I use these highly pigmented beauties as bold bases, colorful inner corners or sweeping bright accents layered over neutrals too.
The richly buttery texture adheres smoothly without fall out. For just $20, you get long wear saturated payoff that demands attention!
Verdict: Ideal for unleashing creative eye looks on a budget!
Ultimate Shadow Palette
Alright, warm smoky browns may be basic but they will always remain effortlessly chic. Along with universally flattering! For curating a well edited selection of velvety smooth matte, satin and metallic neutrals in one convenient palette, NYX is unmatched.
The Ultimate Shadow Palette features 16 shades ranging from creamy nudes to deep espresso hues designed to transition flawlessly from desk to dinner dates. At just $18 for 1.7g pans, the value far surpasses luxury options.
Expect intense color payoff, seamless blending and 12+ hour wear thanks to rich pigments. Consider it your one stop shop for everyday enhancement or amped up evening glam!
Verdict: Reliable mix of warm go-to shades that basically does all the work for you!
Going All Nighter With Setting Sprays That Lock In Makeup
We put in so much effort perfecting our makeup game, the last thing anyone wants is spending painstaking minutes reapplying creams and powders mid-party!
NYX helps keeps even the most meticulous full glam intact with powerful setting sprays designed to seal the deal for long lasting flawlessness.
The Matte Finish Makeup Setting Spray remains a trusted bestseller if shine control takes priority for your skin type. Expect an undetectable micro-fine mist that instantly blurs pores and controls oils for up to 16 hours!
I personally love the Dewy Finish Setting Spray infused with an illuminating rosewater formula gives your makeup next level glass skin radiance without transferring everywhere!
Either option helps makeup glide onto skin smoother as well. Both score over 6000 rave reviews on Influenster for keeping makeup in place rain or shine. At under $10 a bottle, consider it your new beauty bag basics.
Verdict: Critical step for ensuring your look lasts well into the night!
What I Love About NYX Cosmetics
Through years of real world use spanning dozens of products, here‘s why NYX manages to win me over despite testing new launches every dang week:
They set trends, not follow them – from ultra-pigmented vivid liners before brights were cool to body positive messaging. NYX has always empowered self-expression through makeup.
Textures redefine categories – rich, weightless matte foundations. Non-sticky gloss. Soft matte lip creams. Need I say more? NYX textures FEEL uniquely next level.
Shades are always inclusive – want neon brights for graphic liner art? Softer nudes? Deep vampy hues? No matter your skin tone, NYX has you covered.
Extreme value – we‘ve established nothing costs over $20. With frequent BOGO deals, gifting sets and steal worthy clearance offers!
Legit results – at the end of the day, products DELIVER payoff that stacks up against even high end beauty. And often surpasses it.
For the bold, creative spirit not afraid to make a beauty statement, you can always count on NYX cosmetics to help push boundaries in self expression yet keep your wallet happy!
Shopping NYX Online and In Store
Beyond grabbing their coveted gems at nyxcosmetics.com directly, you can find products at popular department stores like Macy‘s and Target for added convenience.
I suggest browsing the clearance sections in store and online before paying full price! Last month I grabbed Shine Loud high shine lipsticks for 50% off thanks to a timely sale.
Do sign up for text alerts too – lately I‘ve been getting special member coupons for 20% off products sitewide or $10 off $40+ hauls. Perks of being a repeat customer I happily welcome!
Let‘s Stay In Touch!
Thanks for taking this journey into the wonderfully creative world of NYX cosmetics with me. I hope breaking down the top sellers and behind the scenes intel helps you decide which products deserve a spot in your collection too!
If you end up trying any stunning shades or textures among my recommendations, be sure to tag me on Insta @LAbeautybabe – I love seeing your beauty looks.
And if you still have lingering questions about anything from pricing, vegan options, managing sensitive skin or gifting ideas, hit up my DMs girl. I‘ve got you covered with more tips!
Stay fabulous!
